Microsoft Corporation has launched a new holiday campaign called “Scroogled.” The campaign is an attempt to convince people not to get screwed over by Google. The campaign focuses on Microsoft’s search engine Bing.com. You may have seen the ads by now where people are asked to take a “Bing Taste Test.” Below is a statement from Microsoft about the campaign:
In the beginning, Google preached, ?Don?t be evil??but that changed on May 31, 2012. That?s when Google Shopping announced a new initiative. Simply put, all of their shopping results are now paid ads.
In their under-the-radar announcement, Google admits they?ve now built ?a purely commercial model? that delivers listings ranked by ?bid price.? Google Shopping is nothing more than a list of targeted ads that unsuspecting customers assume are search results. They call these ?Product Listing Ads? a ?truly great search.?
We say that when you limit choices and rank them by payment, consumers get Scroogled. For an honest search result, try Bing.
Don?t get Scroogled this holiday season.