As you may remember, Microsoft Corporation (NASDAQ:MSFT) made a solid $240 million investment in social network juggernaut, Facebook.com. Out of the deal, Microsoft gained 1.7% ownership and exclusive advertising rights to the social network. Microsoft SVP, Satya Nadella announced that the company will be expanding their partnership with Facebook in the form of search.
“As part of the deal, Microsoft will work with Facebook to bring its customers Live Search-powered web search and search ads by the end of the calendar year,” stated Nadella. “Facebook will work with Microsoft to design the best search experience for Facebook?s customers and advertisers.”
Google has a very similar search deal with MySpace, Friendster, and AOL. This enabled Google’s marketshare to increase substantially. Microsoft Live Search will instantly have access to the 90 million users currently on Facebook. Facebook is growing at a much faster rate than MySpace and has surpassed them on Alexa traffic rankings.
Microsoft Live Search is expected to be rolled out fully by the Fall, just in time for school to start up again.
Search Engine Land