Microsoft Corporation is planning to restructure their marketing operations, which may lead to hundreds of job cuts. The plans may be shifted according to sources with Bloomberg. When the marketing operations shift, overlaps in job responsibilities are expected to be eliminated.
Microsoft CEO Steve Ballmer reportedly believes that the company is not getting enough return on the billions of dollars that they are spending annually on marketing. Microsoft chief marketing officer Chris Capossela is expected to be leading the reviews. Capossela is expected to be working with each of Microsoft’s business groups such as Yusuf Mehdi of the Xbox division and Tami Reller of the Windows team.
Some of the more technical marketing employees may be moved over to engineering groups. Microsoft has spent about $13.9 billion on sales and marketing in 2011, which ended on June 30 and is up 5.5% from the previous year.