In an effort to compete with Apple’s App Store, Microsoft has opened its Windows Mobile marketplace to developers. The company is now accepting developer submissions from 29 countries.
The company is running a developer “challenge” where developers will get prizes for having popular or valuable apps.
Windows Mobile applications are developed using Microsoft’s Visual Studio. It costs $99 to become a certified developer. Microsoft is running a promotion until the end of the year where developers get five application submissions at no charge with their initial free registration.
The Windows Mobile Marketplace will open for consumers this fall. Marketplace will come pre-installed on all Windows Mobile 6.5+ devices.