Microsoft Corporation said in a blog post that they are planning to cut down on bulk publishing and “spam” apps in the Windows Phone Marketplace this week. Microsoft senior director of the marketplace Todd Brix has outlined some of the efforts they will take to cut down on spam apps.
App publishers will be required to avoid trademark issues by avoid using names like MSN or YouTube. “Reader for MSN” is acceptable for naming an app. Microsoft will also cut down on bulk publishers who violate policies. Apps that are submitted in multiple Marketplace categories will also be weeded out.
Keywords to describe apps will be dropped to five. Keywords that are not relevant to apps will be deleted. Last of all, Microsoft will remove apps that are sexual in nature.