Microsoft Shuts Down Scroogled TV Ad Campaign

Posted Mar 4, 2013

Microsoft is ending its Scroogled TV advertising campaign that is known for attacking Google’s security practices. Microsoft senior director of online services Stefan Weitz said “that part is about finished.”

The Scroogled website still remains online though. The idea for the ads came about when an opinion poll by the Roper Center for Public Opinion Research revealed that 7 out of 10 people did not know about the practice of scanning e-mails was taking place. When people found out about the practice, they did not like it. Microsoft wanted to raise the awareness of the survey.