Microsoft Strategically Places “I’m A PC” Kiosk In Front Of Apple Stores

Posted Oct 31, 2008

I’m A PC and I’ve Been Placed Outside of an Apple Store

Those of you who walk into the Apple Inc. (NASDAQ:AAPL) store in Birmingham, England will notice that there is a massive kiosk in the front covered with I’m A PC ads.  The kiosk recommends people to record their voice saying, “I’m a PC” in a recording device.  This is one of the many marketing tactics that Microsoft Corporation (NASDAQ:MSFT) is taking against as part of their $300 million campaign.

Crispin Porter & Bogusky is the advertising company helping Microsoft plan the “I’m a PC” ads.  You may also have remembered that Microsoft created the advertisement with a Mac though.  AppleInsider revealed the details of the story.