Microsoft To Stop Producing New Versions Of The Zune

Posted Mar 14, 2011

Microsoft Corporation (NASDAQ:MSFT) is going to stop introducing new versions of the Zune according to a source with Bloomberg. Microsoft is focusing on putting Zune software on mobile phones instead. The Zune music player launched in 2006 in an effort to compete with the Apple iPod. ?We have nothing to announce about another Zune device — but most recently have introduced Zune HD to Canada via the Zune Originals store and remain committed to supporting our devices in North America,? said Microsoft in a statement. ?We are thrilled by the consumer excitement for Zune across many new platforms, including Windows Phone 7 and Xbox 360. Our long-term strategy focuses on the strength of the entire Zune ecosystem across Microsoft platforms.? [Bloomberg]