Million Dollar Homepage Founder Alex Tew Launches Do Nothing For 2 Minutes

Posted Jan 27, 2011

Alex Tew, the guy behind the Million Dollar Homepage, has launched a new useless website called Do Nothing For 2 Minutes. Do Nothing For 2 Minutes tells the user not to move the mouse or touch the keyboard for two minutes. If you do, then you fail the test. In the background, there is some soothing ocean wave sounds and some seagulls. Tew said that Do Nothing For 2 Minutes hit 20,000 uniques within 8 hours of launching.

?I had been thinking how we spend every waking minute of the day with access to an unlimited supply of information, to the point of information overload. i also read somewhere that there is evidence that our brains are being re-wired by the internet, because we get a little dopamine kick every time we check our e-mail or Twitter or Facebook and there?s a new update. So we?re all developing a bit of ADD. which is probably not great in terms of being productive,? as quoted by TechCrunch.

Tew made $1 million in 4 months when he launched the Million Dollar Homepage with a pretty genius idea. He had a website that had a 1,000,000 pixel grid. He asked advertisers to spend $1 per pixel for ad space on A lot of people tried to replicate the idea, but they had no luck.