Mobile Ad Company Burstly Raises $5.5 Million

Posted Dec 1, 2011

Burstly is an app development company that has raised $5.5 million in Series B funding from GRP Partners, Rincon Venture Partners, and SoftBank Capital. Burstly has a storefront for developers for creating a branded portal where ad companies can directly purchase placements within apps. You could almost consider it as being a “BuySellAds for mobile devices.”

Burstly is aiming to develop a universal dashboard for developers to take complete control of their revenue channels. This way developers can find out if they are making the most money from ad networks, cross promotions, or direct sales.

Burstly also launched a service called Burstly Rewards, which mediates mobile offers for iOS and Android. Burstly Rewards would allow developers to mediate multiple providers within one area, which mixes in-house and direct campaigns. The campaign managers would also be able to match the user interface to the look and feel of the app it is advertising on.