When Call of Duty: Modern Warfare was released, the game made $310 million in 24 hours and $600 million in 5 days. The first question that might be on a financial analyst’s minds may be, “how much of that was profit?” It turns out that the game costed roughly $40-$50 million to produce. For a video game this is a massive budget. But it took only 2 years for Activision to put together. Gran Turismo 5 took about 5 years and costed about $60 million to put together so far as a comparison.
The launch budget of the game was about $200 million which is about the same cost as a summer movie. That $200 million included producing, distributing, and marketing. “My goal was to create a launch that would compare very favorably to the biggest box offices of all time,” stated Activision Blizzard CEO Bobby Kotick in an interview with the L.A. Times. It looks like Kotick met his goal based on the sales the game made thus far.