Motif Investing raises $35 million

Posted May 9, 2014

Motif Investing has raised $35 million in funding from Balderton Capital, JPMorgan Chase & Co., and Wicklow Capital. Some of Motif’s previous investors include financial powerhouses Goldman Sachs, Ignition Partners, Norwest Venture Partners and Foundation Capital. Motif will be using the funding for technology development and international expansion. Motif works with investment advisors on wealth management products to help retailers. 

If retail investors believe strongly in clean technology or the impact of a baseball team’s season on trading in copper futures, then they can pick up to 30 stocks that would fit those thesis investments and invest in them as a basket. Motify has raised $86 million in funding total so far. One of Motif’s board members is Arthur Levitt Jr., the former chairman of the Securities and Exchange Commission. Levitt has not worked on the board of a public company since leaving the SEC, but he agreed to joint Motif’s board and he invested in the company as well.

Levitt also brought Goldman Sachs on board with Motif. ?I called Gary Cohn and said I?ve got something that might be of interest to you,? said Levitt. ?He said I like this company we will invest $10 million and we?ll close the deal in two weeks.?

Motif announced that Wicklow Capital chief investment officer Ben Rose and a JPMorgan Chase executive will be joining as board observers.