Report: Google Will Spend $500 Million To Market The Moto X

Posted Jul 11, 2013

Google subsidiary Motorola is preparing to launch the Moto X smartphone.  According to The Wall Street Journal, Google will spend as much as $500 million on the marketing campaign for the customizable Moto X phone.  The Moto X is being assembled entirely in the U.S.

The $500 million budget is expected to cover the U.S. and overseas countries where the Moto X will be sold.  The Moto X is expected to be available through all four major mobile companies in the U.S., including Verizon Wireless, T-Mobile, AT&T, and Sprint.

The Moto X is expected to arrive this fall.