Google’s Wired ad for the Moto X changes colors when pressing on it

Posted Dec 20, 2013

In the January issue of Wired magazine, there is an ad for the Moto X. What makes this ad unique is that it can change colors when you press down on a color-coded button. The ad has polycarbonate paper covering LED light pipes hidden underneath. Producing this ad can be quite expensive so it will run in Wired magazines delivered to just Chicago and New York City. Check out a video demo of the ad above.
[Source: BI]