One of Motorola’s strengths in the mobile industry is the ability to customize smartphones. For example, the Moto X is highly customizable through the Moto Maker. The Google-owned mobile company has now partnered with 3D printing company, 3D Systems, to design a modular smartphone system coined “Project Ara.”
“Project Ara was conceived to build a platform that empowers consumers all over the world with customization for a product made by and for the individual,” stated Avi Reichental, President and CEO of 3D Systems. “3D printing promotes a level of sustainability, functionality, and mass personalization that turns these kinds of global ambitions into attainable local realities. Project Ara combines two exponential technologies, and we expect that the resulting high-throughput advanced manufacturing platform will have far reaching implications on the entire digital thread that stitches together the factory of the future.”
3D Systems will expand their multi-material printing capabilities including conductive and functional materials as part of the agreement. 3D Systems will also combine additive and subtractive manufacturing methods and deliver an integrated high-speed production platform. 3D Systems will manufacture the 3D-printed Ara smartphone enclosures and modules as Motorola’s exclusive fulfillment partner pending the successful completion of the development phase.