Startup service MoviePass allows subscribers to see unlimited movies in local theaters for a $50-a-month fee. Once subscribed, moviegoers can use the app to search for films and walk straight into the theatre. Wired reports that an extra $3 charge is added for 3D or Imax movies, but the rest of the unlimited subscription is truly unlimited–as many movies as you like. The company is also working on a “limited pass” that would let moviegoers see four films a month for $30.
This weekend the service will launch in beta in the San Francisco Bay Area, and will be offered in more cities later in the summer. The national launch is scheduled for this fall.