BNO News (also known as @BreakingNews on Twitter) has over 1.4 million followers. The company also has a very popular iPhone application and has decided to start syndicating content from sources for their Twitter followers. One of their first partners is MSNBC.com. While MSNBC.com manages and syndicates content to the Twitter account, BNO News founder Michael van Poppel will focus on building a subscription based news wire service.
The news wire service will begin in January. While MSNBC.com will have access to the Twitter account, it will not have access to the iPhone app data of BNO News. MSNBC’s own breaking news account has only 40,000 followers. MSNBC.com will probably link to news articles on their own website through the BNO Twitter feed and gain additional traffic that way.