MyFitnessPal is a service that lets you track diet and exercise habits. The company has raised $18 million in a first round of funding from Kleiner Perkins and Accel Partners. The company is seeing around 1.5 million users added per month and is integrated in a number of other fitness tools. MyFitnessPal plans to use the funding to accelerate their growth and to enter new markets.
MyFitnessPal started 8 years ago and is profitable. The company generates income by advertising to their 40 million users. MyFitnessPal is currently available in English, German, French, Spanish, and Portuguese.
John Doerr of Kleiner Perkins and Andrew Braccia of Accel Partners is joining the MyFitnessPal board of directors.