Old school social network MySpace has hit 36 million users, which is up from 24 million users from their relaunch in January. MySpace hit around 31 million users around two weeks after their beta period ended. Of the 36 million users, around 70% is under 35 years old. MySpace attributes a lot of their growth due to their focus on original content like CRWN and Live At The Log Cabin.
“Myspace attributes much of this early success to its decision to build out its content offering, partnering with premiere outlets, artists, and brands to develop and launch multiple franchises and a full slate of programming, including CRWN Presented by Myspace (Drake, Macklemore), Live At The Log Cabin Series (Run The Jewels, The 1975), and Music Video Collaborations With Artists We Like (TV On The Radio),” said the company in a statement.
MySpace launched in 2003 and was acquired by News Corporation in July 2005 for $580 million. Between 2005 and 2008, MySpace was the most visited social networking website in the world and even surpassed Google in traffic back in June 2006. In April 2008, Facebook started to beat MySpace. As MySpace started to slow down, News Corporation was looking for ways to offload the social network. Specific Media Group and Justin Timberlake ended up buying MySpace for about $35 million in June 2011.