N=5 Puts Together Bus Stop Fitness Ad That Tells You Your Weight

Posted Mar 24, 2009

A health club chain called Fitness First wants to remind you how overweight you are by putting a weight scale at a bus stop.  The bench at the bus stop works as the scale and the advertisement on the side of the bus stop facing you displays the weight.  This marketing campaign was slapped together by advertising company N=5.  It can be seen in Rotterdam, The Netherlands.

Below is a video demo of the bus stop weight scale being used: