Naspers Acquires Controlling Stake In

Posted Sep 22, 2010

Naspers Limited, a multinational media company based in Cape Town, South Africa has acquired a controlling interest in The acquisition was made through the Myriad International Holdings unit of Naspers. will continue to operate under the same management team after the acquisition. was founded in 2004 and raised $26.6 million in venture capital ever since. In Multiply’s latest funding round November 2008, was valued at $100 million.

Back in October 2008, Microsoft Corporation handed off MSN Groups to is more than just a social network now. The company also encourages media sharing. claims 70,000 merchants and 20 million monthly unique visitors as of right now.
Earlier this year, Multiply Marketplace was launched as a way for sellers to launch e-commerce stores.