NBCUniversal News Group has bought a minority stake in NowThis News. NowThis News is an online video startup that creates short video news segments. The two companies will create short-form videos created by two companies.
The videos are aimed at increasing audiences on mobile devices. NowThis News has partnerships with BuzzFeed and The Atlantic. NowThis News was founded by Huffington Post co-founder and former chairman Ken Lerer and former Huffington Post CEO Eric Hippeau. NowThis News has studios in New York and Washington D.C.
“We know that news consumption among younger audiences continues to grow, but in order to reach that audience, we need to continue to create video for the platforms they use most,” stated NBCUniversal News Group Patricia Fili-Krushel. “NowThis News does exactly that ? delivering relevant news stories for the mobile and social platforms that resonate with this audience.”