General Electric (NYSE:GE) subsidiary NBC is planning on taking Saturday Night Live online with a new video site. The Executive Producer of SNL, Lorne Michaels is planning on launching the site with a library of clips from the past and present. The video site will also have clips from The Line. The Line is a show created by producers, writers, and performers from SNL. The site would have the same look & feel as The Daily Show with Jon Stewart.
SNL gained a lot of attention from Tina Fey’s portrayal of Sarah Palin. SNL clips were viewed millions of times on Hulu and on NBC.com. One of the ideas for the new video site will have individual cast member pages with top 10 clips of them. The guest host would also decide their favorite SNL moments were.
Monetizing the SNL site might be tricky because even sites like Will Ferrell’s Funny or Die is struggling. And skits that include music clips would require royalty fees. Bringing attention to the website will also be difficult as election time winds down. It is just too difficult to replicate the hilarity of the clip below.