Needle.com is a guided shopping platform company that has raised $2 million in a first round of funding according to an SEC filing. Needle wants to enable connections between potential customers of online shopping websites to the e-commerce sector. Needle crowd-sources brand advocates with online shoppers using a chat room with social commerce tools. Needle was founded by CEO Morgan Lynch. Lynch was the founder, CEO, and chairman of Logoworks. Former Chief Scientist of Blue Coat Systems Mikko Valimaki also co-founded Needle.