Neil Young’s music player project surges past $2.4M on Kickstarter in 1 day

Posted Mar 13, 2014

With 33 days left to go on Kickstarter, Neil Young’s music project called Pono Music has surged past $2.4 million. The goal was $800,000 so it is at already three times the goal. “Pono” is Hawaiian for “righteous.”

“What righteous means to our founder Neil Young is honoring the artist?s intention, and the soul of music. That?s why he?s been on a quest, for a few years now, to revive the magic that has been squeezed out of digital music,” said Pono on its Kickstarter page.

Kickstarter users are looking forward to the PonoPlayer and PonoMusic online store. The Pono player has been in development for the last few years and will use the Free Lossless Audio Codec (FLAC) audio format along with other high-resolution music formats.

Young demonstrated the PonoPlayer prototype on David Letterman in 2012. The PonoPlayer is expected to debut this year. The PonoPlayer will be shipping to Kickstarter backers in October. The U.S. release is expected that month with a retail price of $399.

Neil Young is a musician that is known for making the songs “Heart of Gold,” “Old Man,” “Pocahontas,” “Harvest Moon,” and “Rockin’ in the Free World.”

[Source: PonoPlayer Kickstarter]