Netflix, Inc. has done it. The movie mailing company has surpassed the 10 million customer mark. Since January 1, 600,000 new customers have been added. Netflix reported 9.4 million subscribers at the end of 2008. “Ten million subscribers is a symbolic but meaningful achievement for our company,” stated Reed Hastings, Netflix co-founder and CEO. “From a subscriber standpoint, Netflix is singularly focused on making movie enjoyment easy, and we’ll strive to deliver on that promise in added and improved ways in the years to come.”
Netflix launched around September 1999 and added subscribers at an average annual rate of about 30%. For 8 straight years, Netflix was rated the number one customer experience on the web by ForeSee Results, an Ann Arbor, Michigan based ratings company.