Netflix, Inc. (NASDAQ:NFLX) has made a deal with CBS Corporation (NYSE:CBS) and The Walt Disney Company (NYSE:DIS). The agreement is that Netflix members will be able to watch shows appearing on Disney and CBS the day after they air on TV. This means if you are a fan of How I Met Your Mother or Hannah Montana and you have access to a Netflix account, you are in luck. Even though many of the shows already appear on sites like Hulu and CBS.com itself, many of the shows on that site arrive days after the show originally airs.
The effort by Netflix to make these deals indicates the pressure that the DVD market is in when competing directly against downloads. Amazon.com recently created a new video site. The sales of movies on iTunes is increasing at a rapid pace. And Hulu and Joost are rapidly adding free video content.
Those paying for monthly subscriptions on Netflix at $8.99 can already play select TV shows and movies at no additional charge. This move alone was made in order to compete with Blockbuster’s DVD mail order in-store return strength. Netflix hosts about 12,000 videos to watch online. “With deals like CBS and Disney, we’re giving subscribers additional reasons to try it,” stated Ted Sarandos, chief content office of Netflix.