Neuroscientists in the United Kingdom are suggesting that the brains of Apple fanboys and fangirls react in a way that is similar to the brains of religious people that react to religious imagery. The research was pointed out in a BBC program called Secrets of the Superbrands and it also focuses on other brands such as Facebook and Twitter.
In the first episode of the program, the presenter Alex Riley contacted the editor of World of Apple, Alex Brooks. Brooks is one of Apple’s biggest fans so the neuroscientists studied his brain to see how he reacted to Apple and non-Apple products. ?The Apple products are triggering the same bits of [Brooks’] brain as religious imagery triggers in a person of faith,? said Riley.