Amazon.com has announced the Mobile Associates API. This new API allows developers to integrate the Amazon retail store into mobile apps. A developer could sell physical items as in-app purchases as a result and the physical items would be handled by Amazon.
?Developers now have the ability to create an even deeper connection between their app and the products customers value and purchase through Amazon.com,? stated Amazon VP of Appstore, Games, and Cloud Drive Mike George. ?Imagine a developer of a nutrition and fitness app can now offer their customers the ability to purchase vitamins, supplements and fitness gear within the app, directly from Amazon.com. It offers the customer a more relevant experience and provides the developer with a new source of revenue.?
The API can be used for bundling digital and physical purchases as well.
[Source: Amazon Mobile App Distribution]