New Facebook iOS App Is Harder, Better, Faster, Stronger

Posted Aug 23, 2012

Just as we were anticipating back in June, Facebook has announced a new iOS app today after working on it for 6 months.  The new native Facebook app is supposed to be twice as fast.  “Up until now we’ve looked at scale,” stated Facebook iOS Product Manager Mick Johnson says, “but we’ve become aware that while we have a great mobile website, embedding HTML 5 inside an app isn’t what people expect.”

This version is known as Facebook for iOS 5.0.  It was built from the ground up using the Apple iOS SDK rather than HTML5, which was used in the older Facebook apps.

Some of the key areas that you will notice an immediate improvement is the launching of the app, scrolling through the News Feed, and tapping photos within the News Feed.  The new app uses code-bases that are similar to what is used in the Facebook Camera app and the Facebook Messenger app.

There have been other improvements in the application aside from speed.  There is a new gesture that enables you to use one-handed browsing.  For example, when you are viewing a photo, you can swipe down and it will return to the previous screen.

There is another new feature called “New Stories.”  A banner will pop up at the top of the screen as you browse the News Feed as it appears so that you see the latest updates.