We have seen TV ads where Samsung pokes fun at people that stand in line for Apple products. Samsung is not the only company that decided to creat marketing materials that bash on Apple. LG Electronics has created this ad where an LG Optimus G smartphone is flying by and slicing through an apple fruit. This ad will appear in the form of newspaper ads and posters across the world. LG competes with Apple and they have a business relationship with them at the same time as a screen supplier.