News Corp’s Budget For The Daily Is $30 Million Per Year

Posted Feb 2, 2011

News Corporation (NASDAQ:NWSA) today has announced The Daily, an iPad newspaper that will cost $0.99 per week or $39.99 per year. News Corp. is promising 100 pages of original content in each issue. iTunes accounts will be billed automatically annually or on a weekly basis.

“I’d like to thank the amazing steve jobs the man who has single-handedly changed the world of media. We’re honored Apple has put its support behind this venture, and Steve has been a champion of The Daily from day one,” stated News Corp. Chairman and CEO Rupert Murdoch.

You will be able to share stories on Twitter, Facebook, and e-mail. The Daily reportedly cost $30 million to develop. That means in order to break even, The Daily needs about 500,000 subscribers returning every week. The Daily will be publishing breaking news 365 days a year. It comes with a two week free trial.

Some of the launch advertising partners that The Daily is working with includes HBO, Macy’s, Paramount, Pepsi, Verizon, and Virgin. You can read the executive staff bios of The Daily at: