Nickelodeon Re-Airs 90s Lineup, Takes Over Twitter

Posted Jul 26, 2011

Twitter’s trending topics looked a bit different this morning: tv shows from Nickelodeon’s 90s lineup covered the entire list, and #90sareallthat is still trending at #3 worldwide. Last night the children’s network started airing its 90s hits again, to the delight of the generation that can’t help but tweet about it. Children of the 90s are very devoted to this television and what it represents, and advertisers should take note of how influential this re-aired programming could be. Business Insider’s Corey Nachmann notes, “These shows mean a LOT to the twentysomethings that are now getting used to the morning commute, and it’s not necessarily because they were any good. [?] There’s no better way to unwind after a long, hard day than watching two hours of our childhood to remind us how we got there.”

The 2-hour block of nostalgia runs from midnight to 2 a.m. each night, and includes All That, Clarissa Explains It All, Kenan & Kel and Doug, with more shows coming in the following weeks. Dan Schneider, producer of All That, Kenan & Kel and other Nickelodeon shows, tweeted his excitement to see some of his productions trending worldwide this morning.

Nickelodeon is playing it safe by airing “The 90s Are All That” late at night on their TeenNick channel (which isn’t part of many basic cable packages), but the enthusiastic response to the programming should clue them in to what re-airing these shows could mean for the network. The people watching these shows are now in their 20s and 30s, which means that they’re now consumers and voters. Will Nickelodeon and their advertisers realize what this morning’s Twitter trending topics could mean for business?