People that are of Generation C are known as being born sometime between the launch of the VCR and the commercialization of the Internet. Americans that are between the ages of 18-34 such as myself are redefining media consumption with their unique embrace of all things digital. According to Nielsen and NM Incite’s U.S. Digital Consumer Report, this group is dubbed as “Generation C” by Nielsen. They are taking new levels, new devices, and new experiences like no other age group.
Americans between 18-34 make up 23% of the U.S. population and they represent an outsized portion of consumers watching online video (27%), visiting social networking and blog websites (27%), owning tablets (33%), and using a smartphone (39%). Their ownership of connected devices makes them unique. Check out the infographic above to learn more about the new demographic introduced by Nielsen.