Yesterday Nielsen launched a new product called Online Campaign Ratings, designed to measure online ads the same way the company measures television campaigns. OCR works via an exclusive partnership with Facebook that turns Facebook activity into Nielsen’s metrics. GigaOM notes that the program does respect users’ privacy, and records the gender, age bracket and location of users who view the Nielsen OCR ads but leaves the rest of your data safely in un-gathered anonymity.
The double-blind OCR data collection also purportedly comes with the option to opt-out. Where that option is available remains to be seen.