Nike Parkour Advertisement Features Extreme Robot

Posted Jun 30, 2009

It is incredible what computer-generated imagery can do for commercials. In this case Big Lazy Robot created an advertisement for Nike called “Exploit Yourself” and it features a robot wearing a hoodie and Nike sneakers while doing some parkour tricks.

Parkour is a technique in which you are able to get through obstacles in your path as one would do in an emergency. This involves jumping from steps on a building and climbing walls.

Big Lazy Robot has also done some work on the Transformers movie.

[via DVICE]