Nike’s “Possibilities” Ad Goes Viral

Posted Aug 23, 2013

Nike has created a new ad that has become a YouTube hit.  The video has hit 3.2 million views since being uploaded 2 days ago.  The ad features Serena Williams, LeBron James, and Pique.  The ad is called “Possibilities” and it is the first time that Nike used the “Just Do It” hashtag on Twitter.  Nike is heavily promoting this hashtag as part of the 25th anniversary of the slogan, which was created by advertising guru Dan Wieden in 1988.
[Source: Mashable]