Nintendo Co., Ltd (7974): Third party publishers should return as the Wii U sees more sales

Posted Jun 20, 2014

Nintendo Co., Ltd (TYO:7974) is hoping that first-party system sellers will help encourage third-party support for the Wii U ecosystem. At E3 this year, Nintendo had an impressive lineup of Wii U titles that was created by the company’s internal studios. Nintendo of America Senior Director of Communication Charlie Scibetta said that outside publishers will come back to the Wii U as the sales increase in the future, according to an interview with Ars Technica.

“We want the same thing that the third parties want, which is to grow the installed base,” said Scibetta in an interview with Ars Technica. “We’re confident that if we can do that by driving the installed base through first-party software, like Mario Kart 8, like Super Smash Bros., then the third-party developers will follow because then they’ll see there’s a large enough installed base that it’s worth their investment to bring their games to our platform. So it’s our job to grow that installed base to make it more attractive for them to come to our platform.”

Scibetta said that Nintendo saw 1.2 million sales of Mario Kart 8 in its opening weekend last month, which helped with “hardware sales.” He is also expecting a similar lift when Super Smash Bros. for Wii U comes out later this year.

Unfortunately, other major Wii U titles are not expected until 2015 or later. However, Scibetta is confident that the system reached a tipping point on software and that the company does not feel like it has to wait until 2015 to get that momentum.

“We think that by releasing good games from fan favorite brands, like Mario Kart, Nintendo is taking steps to increase the Wii U?s adoption,” said a Ubisoft spokesperson in a statement sent to Ars Technica. “We have games coming out for the Wii U this year, including Just Dance 2015 and Watch Dogs. For any other games we announced at E3, it?s too soon to say.”

Electronic Arts has not released a Wii U game since 2012, but the company has not closed the door on releasing games for the console in the future.