Nintendo has rejected use of the Super Mario Brothers theme song for the movie Never Say Never. Never Say Never is a concert documentary of pop artist Justin Bieber. Bieber was a YouTube celebrity before Usher had signed him to his label.
The Never Say Never director John Chu wrote a tweet this past Saturday that said “aw C’mon Nintendo! Y won’t u let us use the Mario theme for 15 secs in the @Justinbieber movie…talk about free advertising passed up. Oops.” Nintendo had allowed the movie Scott Pilgrim vs. The World to use The Legend of Zelda theme song for their movie. What does this mean? Either Nintendo doesn’t like Justin Bieber or the Super Mario Brothers theme song is too valuable to allow movies to sample.