Nokia Knocks HTC Over “Tactically” Re-Branding Products

Posted Sep 20, 2012

Yesterday after HTC announced the Windows Phone 8S and Windows Phone 8X, Nokia believed that it is “good news for the Windows Phone ecosystem,” said Nokia head of marketing Chris Weber in an interview with TheVerge.  However Web said that “while others may choose to tactically re-brand their products,” Nokia is creating the Lumia franchise exclusively around Windows Phone.  Below is his statement:

“Today is more good news for the Windows Phone ecosystem. While others may choose to tactically re-brand their products, Nokia is driving an industry-leading smartphone franchise ? that we call Lumia — exclusively around Windows Phone. With Lumia, we are creating truly differentiated experiences like PureView imaging, location and navigation, wireless charging and Nokia Music. And we?re just getting started!”