Nokia sent out a tweet 12 days ago that makes fun of their rival, Apple. The tweet has an image that says “imitation is the best form of flattery.” The tweet indicates how the Apple iPhone 5c resembles Nokia’s own devices. Nokia’s tweet has hit over 38,000 retweets, which makes this one of the most popular marketing tweets ever.
Nokia’s tweet got more retweets than Oreo’s “Dunk in the Dark” tweet from the Super Bowl. The Oreo tweet was able to capitalize from a power outage that happened during this past Super Bowl.