Nomi is a marketing startup that has raised $10 million in Series A funding. Nomi helps retail stores and collect data that is necessary to become as optimized as e-commerce websites. Nomi shows whether marketing campaigns lead to in-store traffic and if this is converting to sales. Nomi uses data that already exists.
The Series A round of funding was led by Accel Partners. Nomi’s seed investors First Round Capital, Greycroft Partners, and Forerunner also participated in this round. Several of Nomi’s team members worked at Salesforce.com and Buddy Media. For example, Nomi CEO Marc Ferrentino was the chief technical architect at Salesforce.
?In a single year Nomi signed more clients than every other competitor combined,? stated Ferrentino. Nomi signed 50 customers in the last 6 months including 3 of the top 10 retailers and 2 of the top 10 restaurant chains in the U.S., according to TechCrunch. Nomi will be using the funding to increase engineering and product teams.