NPD REPORT: 2012 Windows Notebook Sales Down 11%, MacBook Down 6% During Holiday Season

Posted Jan 6, 2013

Consumer market research company NPD Group has put together a report about sales of Windows and MacBook laptops for the holiday season.  In the report, the research company detailed that Windows notebooks were down 11% and MacBook sales were down 6% for the holiday season.  What caused the drop in laptops?  Presumably an increase in demand for smartphones and tablets.  The NPD report covers the five-week holiday period between November 18 and December 22.

?For the third consecutive year sales trends worsened in the later part of the holiday season,? stated NPD vice president of industry analysis Stephen Baker.  ?The hyped-up promotion of Black Friday, Cyber Monday and now Thanksgiving Day has proven remarkably effective in moving sales into the early part of the holiday season.  Trends like online shopping and self-gifting have intensified the focus on the more event -driven early part of the holiday season.?

Apple’s MacBook sales fell 6%, but the average sales price of a MacBook increased $100 to $1,419.  Apple is also selling tons of iPads and iPhones and they are still the most valuable company in the world.


The overall sales of consumer electronics dropped 7%.  Consumers spent around $13.7 billion and sales for the first two weeks of the holiday period dropped 3.7% year-over-year.

[Source: NPD Report]