Nvidia Claims Intel Has Unfair Pricing After EU Ruling

Posted May 19, 2009

In less than a few days after Intel was fined for having unfair prices and for giving rebates to PC makers by the European Union, Nvidia decided to give their opinion on the chip maker company.  The European Union decided to investigate Intel after AMD filed a report against them.

Jen-Hsun Huang, the CEO of Nvidia said that Intel chip pricing was unfair but said that they are not planning to file an antitrust action lawsuit against Intel for now.  Intel sells Atom chips for $45 for a single unit, but sells three-chip sets for $25.  The extremely discounted price for bulk units lures customers away from AMD.  “That seems pretty unfair,” stated Huang. “We ought to be able to compete and serve that market.”

“We compete fairly. We do not force bundles on any computer makers and customers can purchase Atom individually or as part of the bundle,” responded Intel spokesman Bill Calder. “If you want to purchase the chip set, obviously there is better pricing.”

[via Reuters]