Oakley is building glasses that would compete against the augmented reality Google Glasses product that is currently in development. Oakley’s glasses would display information directly on the lenses just like the Google Glasses. Oakley CEO Colin Baden told Bloomberg that they are creating technology to have similar smartphone features into eyewear. Their project is still in experimental stages.
Baden is hoping that the Oakley eyewear would be able to team up with a smartphone and connect to it with Bluetooth. The device would be controllable by voice similar to Siri. It would be pricey at first and would be made for athletes and the military initially. Oakley has a competitive advantage because they have a huge customer base for their stylish accessories.
“As an organization, we’ve been chasing this beast since 1997,” said Baden told Bloomberg. “Ultimately, everything happens through your eyes, and the closer we can bring it to your eyes, the quicker the consumer is going to adopt the platform.”