Digital marketing platform Offerpop has announced that it has raised $15 million in Series C funding led by Edison Ventures with participation from Hearst Ventures, Salesforce.com, Windcrest Partners, CommonAngels and Mesco Ltd.
Offerpop is used by brands like Comedy Central and L’Oreal to enhance brand awareness and engagement to drive revenue across digital channels. Offerpop works with around 2,000 enterprise and mid-market brands.
?The world of brand marketing is changing every day. With the rise of mobile and social, the most powerful content is now user-generated. And the most effective marketing is authentic and consumer-driven,? stated Offerpop CEO Wendell Lansford. ?Offerpop provides a complete solution for this new reality, allowing brands to adapt to a new marketing landscape driven by social and mobile consumers and content creators.?