Meet The New Old Spice Mascot, Mr. Wolfdog

Posted Mar 11, 2013

We all know how good Old Spice is at making viral video commercials.  Between the Isaiah Mustafa, Fabio, and Terry Crews ads, Old Spice has racked up millions of YouTube views from their ads.  Their latest viral video is about a character named Mr. Wolfdog, who serves as the Director of Marketing for Old Spice.  Mr. Wolfdog talks to humans by using an electronic voice collar.

“Director Wolfdog brings a unique blend of professional, real-world experience and wild attributes that lend themselves perfectly to the fast-paced, innovative world of Old Spice,” stated P&G’s global brand-building officer Marc Pritchard. “We look forward to tapping his unparalleled animal instincts to further enhance the launch of new Old Spice Wild Collection. We continuously strive to hire the most dynamic talent on earth, and given Director Wolfdog’s fierce track record, he is sure to be a force to be reckoned with at P&G.”

Mr. Wolfdog will be releasing a series of videos called “how to succeed at life” and will blog on his Tumblr blog.  Mr. Wolfdog will also be interviewing for a personal assistant on a Google+ Hangout tomorrow.