Pop music group OneRepublic has released a new music video for the song “Feel Again” earlier this week. OneRepublic partnered with Save The Children and Ad Council’s “Every Beat Matters” on a charity initiative called The Heartbeats Project.
The online initiative was inspired by an idea from BBDO and it kicked off when Rabbit Content recorded heartbeats from healthy children in Malawi and Guatemala. OneRepublic used the heartbeats as inspiration for the song “Feel Again.”
Now every paid download of “Feel Again” [iTunes] will go towards helping prevent the death of infants and kids across the world. This campaign is spreading across Twitter because at EveryBeatMatters.org, people are seeing a button that says “Tweet This Heartbeat” button to tweet this message:
The website lets you listen to the kids’ heartbeats and there is a Heartbeat Portrait Maker that turns your Facebook photos and transforms them into a portrait with mini heartbeat waves.