Online advertising startup Inadco has raised $11 million in its second round of funding. Inadco helps companies created targeted advertising campaigns. Inadco offers cost-per-lead advertising to help advertisers reduce risk and improve ROI.
Inadco can identify high-intent consumers and use machine learning technology to determine which ad will be effective. Inadco’s ads integrate native ads into the content of a website or application so consumers do not have to leave the page.
U.S. Venture Partners led the second round of funding. Existing investor Redpoint Ventures also participated in this round. Redpoint led Inadco’s $5 million Series A funding. Inadco plans to use the funding to hire additional talent and build out their technology platform.