Online Classroom Company CreativeLIVE Raises Around $8 Million

Posted Mar 12, 2013

CreativeLIVE is an online classroom company that has raised $8 million in Series A funding from Creative Artists Agency (CAA), William Morris Endeavor (WME), CrunchFund, and Google Ventures.  Existing investor Greylock Partners also participated in this round.  James Slavet of Greylock joined the board of directors at the company.

Mika Salmi (former president of Viacom Digital) has joined CreativeLIVE as the new CEO.  Flickr founder and Etsy chairwoman Caterina Fake joined CreativeLIVE’s board of directors.

CreativeLIVE founders Chase Jarvis and Craig Swanson launched the company in 2010 and they have video instruction tutorials for technical education.  The company has developed studios in Seattle and San Francisco.

CreativeLIVE films streaming classes in HD video using their studio space that students can access without a cost to them.  If students missed the airtime and want to watch it later, they can buy the video for between $29 and $149.

Revenue is increasing 400% year-over-year and they have seen a 500% increase in course offerings for 2012.  The average class size for CreativeLIVE is about 60,000.  One class even saw about 150,000 participants.  Some teachers are able to make around 6 figures for 3 days of work.